ABOUT THE ART PLUG + MARCEL KATZ
In 2017, art dealer Marcel Katz created the Miami-based agency The Art Plug as a consultation service providing bespoke solutions to a wide range of art-related needs. The Art Plug boasts a tight-knit team dedicated to lending a personalized touch to art advisory, curation, commissions, murals and much more. The agency is interested in collaborative relationships with clients and artists alike, and ready to to take a tailor-made approach to each project. Whether you are an artist in need of career guidance or a brand looking for art consultation, let The Art Plug be your plug.
Together with the fine arts publisher Monsieur Marcel and the gallery and art dealership Marcel Katz Art, The Art Plug forms a conglomerate of art-based companies. All three entities provide a range of services and experiences related to the art-industry, all with a unique touch. The company has worked with everyone from iconic brands to luminaries in the world of music and entertainment and non-profits like The Caliber Foundation.
For a young artist or collector, the art world can be daunting. Let The Art Plug help guide you.
ABOUT MARCEL KATZ
Miami native Marcel Katz is an notable art dealer and agent. Curated under the name, “The Art Plug”, Katz showcases work from emerging and established of all different styles and is known for his impact in connecting artists and creating unique and out of the box avenues to showcase them.
In 2015, Katz created Marcel Katz Art, an art dealership and pop-up gallery, alongside his fine art publishing company based in Miami, Monsieur Marcel. Together, both entities compromise The Art Plug, his cohesive brand and art agency helping artists push their potential while selling and promoting work and curating major events and localized pop-ups.
Unlike most agents, Katz did not have a traditional career path in the art world. After graduating from Florida State University, Katz oversaw creative programming for The Opium Group, one of Miami’s top nightlife & hospitality groups. Through this role, he began collaborating with different, local artists to help curate unique and creative programming at his venues. It is during this time that he began developing a stronger affinity for art. As a result, he started developing his own personal collection and gradually switched career paths from nightlife to selling artwork and managing artists.
In just under five years, he has worked with some of the industry’s leading artists and became the world’s youngest Salvador Dali dealer at only 30 years old. Katz has access to work with over 70 artists including Pablo Picasso, Andy Warhol, Keith Haring, Jean-Michel Basquiat, KAWS, Takashi Murakami, Mr. Brainwash, Aholsniffsglue, CB Hoyo, John Paul Fauves, Matthieu Venot, Rhymezlikedimez, Marius Sperlich, Chad Knight, and Ketnipz. He has also collaborated with notable brands including Adidas, Atlantic Records, E11even, Heineken, Lyft, Rolling Loud Festival, NZR Hospitality group, SBE, and Stoli.
These achievements can be attributed to Marcel’s ability to connect with any type of audience and his eye for spotting trends in the industry and potential within in artist. As an agent, his eccentric personality and confidence help artists realize their potential while pushing them to levels they never dreamed of.
A new generation of fanatic art collectors and artists give Katz the platform to sell, but the impact is what makes it worthwhile to him.
“This is not a business, this is my life,” Katz said. “I never thought that this would be what I’d be doing for a living. This is a hobby that turned into a business. I get to dabble with different people and different creators so it’s always fun for me.”
In 2018, Katz launched his new conceptual event platform, The Art Plug Power House, during Miami Art Week (Art Basel Miami). It’s first iteration featured 32 contemporary artists from various creative disciplines hand selected by Katz himself, who joined forces to convert a police-impound in Allapattah, into a multi-faceted space exhibiting sensory artworks and installations. The Art Plug Power House became one of the largest independent art fairs during this Miami Art Week 2018 attracting over 5,000 attendees over the course of two days. Following the massive success of The Art Plug Power House’s Art Week debut, Katz launched its second iteration at ArtPalmBeach 2019 in January, converting 3,000 square feet of the fairground filled with modern art and experiential activations. He plans to expand The Art Plug Power House footprint in 2019 and pop up at fairs and events around the country.
Marcel grew up in Miami where he was surrounded by all types of unique influences that were creatively sophisticated and rich with culture.
“My mother was an oil painter, my grandmother was a painter, and my brother is the first person to show me what street art was. My entire family is creative,” he said. “I would go to France every summer and I’d go to shows that my brother was curating in France. As a kid my parents took me around the world. I went to about 45 countries by the time I was 16.”
It was overseas where Katz realized his love for Psychology, people, and culture. He would often sit in his father’s business meetings in France and China, bumping shoulders with successful businessmen and prestigious figures of the area. “I was sitting in meetings listening and learning at a young age about how deals work,” Katz said. “I learned fundamentals that i apply to my business today. You also see the body language and the way people look at each other during big deals and it helped me develop a big interest in psychology.”
These experiences helped him establish traits unique to a teenager, showing him what it’s like to be driven and successful, and it stuck with him. Katz knew that his thinking was unique, often developing his own theories through the books he read and people he met. “My favorite writer is Malcolm Gladwell,” he said. “I really believe in fully immersive experiences and I think that is the future of marketing.”
This type of mentality is reflected in the events that Marcel curates, bringing a fully immersive experience to the people in attendance. “When I do a show I want you to smell something, taste something, feel something, and I want you to hear something,” he said. “I want you to use all your senses so that you never forget.”
Events curated by The Art Plug exemplify Marcel’s way of thinking, and it’s apparent as soon as you walk into the room. Whether it’s giant pill bottles from Shawn Kolodny at Rolling Loud, live painting installations from CB Hoyo, pulling up to a pop-up event in a custom VW Beetle with Ketnipz, or shredded gun parts confiscated from crime scenes encased in lucite sculpture by DetroitWick, you will experience something unique at every event. An artist’s work often deeply reflects their personality, and Katz aims to bring that to fruition with each event.
The work done by The Art Plug is often backed by an important charity or sponsor. FACCI and The Caliber Foundation are a couple of the many nonprofits impacted through the power of art and connectivity.
“I want to leave a positive footprint in this world. I find someone and i help them reach levels that they never thought were possible. There’s nobody that has a relationship like i do with my artists. I’ll get arrested for my artists; for the sake of art. I want to take my brand to the next level and raise the bar for the entire market and to change how people see art and innovation. The people around me are the Basquiat's and Dali’s of our generation, and our legacy will have a huge impact on our society.”
Marcel Katz aims to make a significant impact through art and the relationships made on his journey. Visualizing a public museum filled with work from all of our generations most sought out artists, his dream is never dull, but always fully realized. In a society sometimes filled with dark images and disheartening realizations, it is important for Katz to build a vibrant and positive brand filled to the brim with influential artists and captivating images. At 30 years old, the list of achievements is long and the legacy is constantly growing.